DCA Publikationer Date labels 2021 DCA rapport, nr. 197, 2021 Af Susanne hansen and Liisa Lähteenmäki ![]() Little is known about, how date labels contribute to consumers’ risk perception, nor do we understand what roles product types and the time beyond the expiry date plays in risk perception. The aim of this report is to explore, how consumer perceptions of the risks associated with expired date labels food depend and change with time in selected product categories. The report is based on two qualitative studies; an interview study among 15 consumers, and three focus group studies. This report builds on the work presented in the report Datomærker 2020. |